AARP’s many media vehicles capture the attention of Boomers and Beyond—the coveted 50+ audience. This group has more disposable income than any other age demographic, and shops for homes, cars, clothing, travel, and technology like no one else.
Best Boomer and Beyond was created for the media community to show them what they were missing. It featured real Boomers in their 50s and early 60s. It focused on their buying power and reintroduced what the new 50+ looks and feels like.