The Wickaway Towel is a breakthrough in towel technology. By leveraging BRD Sport’s recent innovations in knitting and material science, the Wickaway Towel uses a proprietary design (WickSUS TM ) to actually remove sweat from your body while you work out.
Collaborated with the BRD Sport team to create a new product that the audience would want to add on while shopping on BRDSPORT.COM. We positioned the Wickaway towel to BRD Sport core audience as a must-have while living a healthy lifestyle. We were able to engage with clients to get user feedback on the design and materials and find out if this product elevated their daily workout.
Art Directed product shoot of new compression gear for BRD Sport braces
BRD Sport Plantar Fasciitis Ankle brace is part of their ankle line that combines compression and three dimensional knit technology to stabilize your ankle and give athletes confidence to get back in the game. BRD Sport is Made in the USA and mission is to live a well rounded healthy lifestyle.
Presented art direction, photography, illustration, typography and digital solutions to deliver outside-the-box solutions.
Developed email strategy, execution, and reviewed reports and analysis of drip marketing campaign for BRD Sport to convert leads and re-engage existing customers. Partnered with web teams to launch automated email campaigns based on customer behavior/purchase history.
Created and executed a 30 day get back on your feet challenge for BRD Sport loyal customers. Thie entailed 15 minutes of cardio, healthy cooking, and staying injury free. Developing and executing this multi-pronged strategy increase customer brand loyalty with BRD Sport and positioned them as experts on how to stay "injury free".
Managed bi-weekly blog for BRD Sport that focused on keeping their audience "injury free" in all facets of your life. Worked with writers, doctors, and PT to create an engaging forum that delivered meaningful information.
Focused on delivering brand messages through promotional advertising collateral and grass root marketing. Through social media channels, pop up booths, and sending out BRD Sport product samples we able to build brand awareness throughout the industry.