AARP Media 50+ in Your Face
       
     
AARP Brand Extension
       
     
Personas
       
     
AARP Media Placemat Brand Extension
       
     
AARP Trade Campaign
       
     
AARP E Guide
       
     
AARP Media Media Sheets Brand Extension
       
     
AARP The Magazine Powerhouse
       
     
 AARP Media 50+ in Your Face
       
     
AARP Media 50+ in Your Face

In 2013 AARP Media extended their campaign and pushed the envelope with the “In Your Face” campaign. With the tongue and cheek headlines and the up-close visuals of the 50+ we started to break down barriers on who and what 50+ really is.

AARP Brand Extension
       
     
AARP Brand Extension

To extend the AARP brand we collected research and started to position ourselves as experts in the 50+ arena through E-guides, white papers, Linkedin and blogs.

Personas
       
     
Personas

Through imagery we visually showed different persona's that accurately depicted the active lifestyle of the Boomer. We layered strong bold headlines that were in your face and spoke to advertisers that this generation has the buying power. 

AARP Media Placemat Brand Extension
       
     
AARP Media Placemat Brand Extension
AARP Trade Campaign
       
     
AARP Trade Campaign
AARP E Guide
       
     
AARP E Guide
AARP Media Media Sheets Brand Extension
       
     
AARP Media Media Sheets Brand Extension
AARP The Magazine Powerhouse
       
     
AARP The Magazine Powerhouse