In 2013 AARP Media extended their campaign and pushed the envelope with the “In Your Face” campaign. With the tongue and cheek headlines and the up-close visuals of the 50+ we started to break down barriers on who and what 50+ really is.
To extend the AARP brand we collected research and started to position ourselves as experts in the 50+ arena through E-guides, white papers, Linkedin and blogs.
Through imagery we visually showed different persona's that accurately depicted the active lifestyle of the Boomer. We layered strong bold headlines that were in your face and spoke to advertisers that this generation has the buying power.