Executed high-quality creative on Jamiegeller.com and on-site promotional events. Orchestrated projects and art directed designers, production artists, freelancers, photographers, prepress technicians and printers.
Developed brand guidelines which aligned with Jamiegeller.com and achieved consistencies across the site. Worked closely with the project manager to schedule projects and coordinate production.
Developed branded collateral for promotional events and cooking demonstrations. Brought to life edit from Joy of Kosher through
life-size collateral for signature events that showcased Jamie Geller best-in-class recipes.
Oversaw design promotional giveaways that created brand loyalty and solidified the experience for all attendees.
Analyzed current industry trends and event marketing programs across competitive categories and properties as well as new venues, appropriate vendors, production companies, technology, etc.
Communicated effectively the creative objectives of Jamie Geller team and partner with copywriters and marketing deparment to creat promotional materials.
Established art direction, style, and tone of digital concepts and communications. Ensured materials were clear, concise and persuasive to help bring the program strategy to life.