CHASE ADVERTORIAL IN AARP THE MAGAZINE
       
     
YOUR HEALTHIEST YOU
       
     
MEM
       
     
Mem Brand Extension
       
     
AARP MEDIA RETHINK 50+ ADAGE
       
     
AVIS ADVERTORIAL IN AARP THE MAGAZINE
       
     
ALWAYS DIRECT FOR AARP THE MAGAZINE
       
     
SPOTLIGHT ON NEW YORK LIFE
       
     
CHASE ADVERTORIAL IN AARP THE MAGAZINE
       
     
CHASE ADVERTORIAL IN AARP THE MAGAZINE

Worked closely with the client (Chase), photo editor, and marketing director to conceptualize and art direct Chase advertorial. Managed all timelines, copywriters, and was responsible for developing a variety advertorials for Chase. 

YOUR HEALTHIEST YOU
       
     
YOUR HEALTHIEST YOU

Created promotional materials that lived in the digital space that delivered YHY unique brand message. 

MEM
       
     
MEM

Identified creative opportunities, problemed solved and presented findings that would benefit the brand. Lead the creative process to maintain the brand vision throughout the production process.

Mem Brand Extension
       
     
Mem Brand Extension

Responsible for overseeing all creative aspects of print and digital campaign for Mem, including photography, graphics and typography.

AARP MEDIA RETHINK 50+ ADAGE
       
     
AARP MEDIA RETHINK 50+ ADAGE

Day-to-day, hands-on creative direction for all of AARP Media's print materials. Executed a high volume of advertising, marketing materials, magazine ad, in a fast-paced environment.

AVIS ADVERTORIAL IN AARP THE MAGAZINE
       
     
AVIS ADVERTORIAL IN AARP THE MAGAZINE

Develop and execute distinctive and compelling advertorial concepts that supported Avis and AARP brand initiatives. Elevated the Avis advertorial by creating web banners, native campaign, and email marketing materials.

 

ALWAYS DIRECT FOR AARP THE MAGAZINE
       
     
ALWAYS DIRECT FOR AARP THE MAGAZINE

Created brand loyalty for "Always" by extending their brand through an advertorial campaign that was communicated through a voice they could connect too. This series was inspired by the "Always" campaign that was currently running and enhanced by AARP Magazine versioning e.g. 50, 60, 70+.

SPOTLIGHT ON NEW YORK LIFE
       
     
SPOTLIGHT ON NEW YORK LIFE

Developed and executed a distinctive and compelling advertorial series for New York Life called "Spotlight on New York Life". Drove forward New York Life visual identity and fully immersed their mission within the advertorial to communicate how New York Life can protect your loved ones. Collaborated with copywriters, marketing, and sales department to pitch and execute this series of advertorials.