Worked closely with the client (Chase), photo editor, and marketing director to conceptualize and art direct Chase advertorial. Managed all timelines, copywriters, and was responsible for developing a variety advertorials for Chase.
Created promotional materials that lived in the digital space that delivered YHY unique brand message.
Identified creative opportunities, problemed solved and presented findings that would benefit the brand. Lead the creative process to maintain the brand vision throughout the production process.
Responsible for overseeing all creative aspects of print and digital campaign for Mem, including photography, graphics and typography.
Day-to-day, hands-on creative direction for all of AARP Media's print materials. Executed a high volume of advertising, marketing materials, magazine ad, in a fast-paced environment.
Develop and execute distinctive and compelling advertorial concepts that supported Avis and AARP brand initiatives. Elevated the Avis advertorial by creating web banners, native campaign, and email marketing materials.
Created brand loyalty for "Always" by extending their brand through an advertorial campaign that was communicated through a voice they could connect too. This series was inspired by the "Always" campaign that was currently running and enhanced by AARP Magazine versioning e.g. 50, 60, 70+.
Developed and executed a distinctive and compelling advertorial series for New York Life called "Spotlight on New York Life". Drove forward New York Life visual identity and fully immersed their mission within the advertorial to communicate how New York Life can protect your loved ones. Collaborated with copywriters, marketing, and sales department to pitch and execute this series of advertorials.