TINK DESIGN

 

Analyzing the situation, defining the goals, and applying brand thinking, Mica asks smart questions that lead to product innovation.

She is a creative leader with 15+ years of art direction experience achieved while at  AARP Media, Good Housekeeping and Meredith Corporate. Working as the bridge she launched national campaigns, built modular flexible brand
ecosystems and worked on creative strategy for her clients. She has also won business for Fortune
500 clients such as Fidelity, Ensure, Avis, Expedia, Pantene and P&G. 

Mica has a keen eye to understand the direction of each project and is able to strategically make decisions to lead it down a path resulting in  a great experience for the user. Working at Verizon with cross‑functional teams, she has incorporated all aspects of her background to ask the right questions, lead brand development, and strategize
creative solutions for products like Shark Experience, Digital Signage, and 5G Fixed
Wireless Access.

In her previous role at AARP Media Sales as
the Senior Art Director, Mica launced effective
and memorable national campaigns to distupt
the Boomer market by changing the current conversation about what it means to get older. 
She also built a visual ecoystem for all brands marketing materials.  

She is a graduate of Syracuse University’s renowned School of Visual Arts and has received additional training in branding and management from The School of Visual Arts and NYU.

In her free time she enjoys training for half marathon, experimenting in the kitchen, spending time with her children and paddle boarding.