Empowering telco providers to deliver the next generation of communication. We defined the brand purpose, assessed category adjacencies, identified strategic purpose, and disrupted the telecommunication industry with the launch of internal startup Verizon company.
Foundation for carriers to fuel their digital transformation and compete with a range of new digital service providers by expanding their Big Data and Artificial Intelligence, Internet of Things (IoT), Media Services and Internet Services Delivery platforms.
Our goal is not only to keep up with the demands for rapid change, but to get ahead of them. We foster innovation within our walls, and it’s led to breakthrough technologies that drive Telecom today. It’s defined as the “introduction of new things or methods”, but for us, and for our customers, innovation will be a constant.
Our relationship with its customers is a collaborative one. Although we come from a leading position in the industry, we will never dictate down to our customers. Instead, our partnership with them nurtures loyalty, productivity, and efficiency.
We also collaborate internally. Silos lead to redundant work and arrested innovation. When colleagues from diverse disciplines come together in one room, fresh ideas and delightful designs can emerge.
Our technologies and our products work well. Our external success and internal growth is proof. We don’t have to convince our customers that our offerings will help them succeed with vague, swaggering words or hyperboles without supporting evidence. Our platforms are already demonstrably successful and primed to repeat triumphs for our customer.
Technical and meaningful are the foundational attributes for the brand's voice. All the others naturally progress from the idea that we need to communicate in a way that inspires trust, respect, and faith in us. These positive feelings come from demonstrating that we don’t need to deliver empty promises, inane catchphrases, or meaningless jargon to sell customers on Verizon's value. Each word, sentence, and paragraph should be grounded in reality, not buzz words, speculation, or generic platitudes.
When we weave technical and meaningful with the other voice facets, that is where we will hit the right note.
Photography plays a critical role in our overall brand. The tone of the images helps visually convey their services through movement, color, and inference. We worked with stock photos we choose images that had a sense of emotional abstract connection to it's subjects.